AI is here. Shouldn't your cost per signed case be going down?
Meet Sofia, the AI intake assistant behind my campaigns. Call her yourself, then tell me which torts you're going after.
Test window October 19–30, 2026 · $7,500
18 reported signed cases. $74.12 each.
LA County abuse claims · 67 leads · $19.91 per lead.
Historical campaign results. Signed cases are user-reported, not independently verified executed retainers. Past results don't guarantee yours.
She talks to every lead. Then call her yourself.
Sofia is AI, and the portrait is her brand image. The chat is an example with a fictional caller.
A fair test. You try it and see.
- You tell me the torts
Which torts you're going after, the states you take and your criteria.
- I review and invoice
Once the scope is clear, I send the invoice. The build starts after payment is verified.
- I build three ways in
A traditional page and form, a conversation with Sofia, and a guided quiz. All built around your criteria.
- Two weeks, October 19–30
Facebook and Instagram ads run, and we count how many qualified cases you sign, from your own records.
- Like it? Keep going
If you like the campaign, we keep going, by agreement.
The whole line, start to finish.
The ads bring people in. Sofia prequalifies them. Qualified callers go straight to your intake. Perspective shows you all of it. These are demo screens with fictional data, not a build already done.
You may qualify for a claim. Answer a few private questions and find out first.
Find out first if you may qualify.
Three ways in. Pick the one that feels right.
Your version uses your firm's name, your tort and your criteria. Your counsel approves the final copy.
owner-approved LeadApes asset
Sofia screens on your criteria. She lets the caller tell the story, then checks the qualification criteria you give me for your campaign. I don't invent criteria.
- Works here Text walkthrough of her script, in the campaign preview below.
- Unverified Live voice calls for this campaign.
- Consent checkRule
No consent on the form, no follow-up. That's the first rule, not an option.
- First attemptRule
Sofia calls within the window you set for your intake hours.
- No answerRule
A short text, only with consent, inviting them to call back or reply.
- STOP or do-not-contactRule
Everything stops, and the lead is marked.
- LoggedRule
Every attempt is written to the lead record.
Configured with your team during onboarding. Not running in this preview.
- The announcement stays under 10 seconds: name, claim type, state.
- Your intake line answers, and Sofia steps out of the call.
- The recording, transcript and summary attach to the lead.
Your intake number is set at onboarding. Live transfers are not connected or verified in this preview.
- Demo Lead 01 submits the form from the Facebook adLead
- Sofia calls back in under a minuteCall
- Prequalified on your criteria: exposure, diagnosis, state, no lawyerQualified
- Live handoff to your intake line, recording and summary attachedTransferred
- Demo Lead 02 didn't answer. One follow-up text sent, consent on fileFollow-up
- Your CRM marks Demo Lead 01 as signedSigned
Demo timeline with fictional leads. Your feed shows every lead, call, handoff, follow-up and signed case as it happens.
Open the Perspective previewThe ads. Sofia. Perspective.
All of it, set up and run for you.
Two weeks: October 19–30, 2026
What you get. Here’s our strategy.
Test how your audience responds through a traditional page and form, a conversation with Sofia, or a guided quiz.
Sofia is configured to your firm's intake criteria, with consent-based follow-up and handoff. Perspective shows connected ad spend, lead status and Sofia follow-up activity so you can compare what works.
Explore the Paraquat examples above. Your version carries your torts, your criteria and your logo.
Sign one case, and for most firms it has paid for itself.
Like it? We keep going. No automatic renewal, and terms are in writing before we start.
A Gorilla + AI just automated legal marketing and intake.
Oops — maybe you should have listened. An evolution is coming.
Want to see a demo of a full campaign build? Just enter your info below and Kyle will reach out and book a demo. All up to you.
With the gorilla — he does not bite…
Tell me your tort.
That's all I need to start. No brief, no long form. Tell me the tort and where you take cases, and I go from there.
Certified on the platforms. Careful with your leads.
- Consent, by channel: calls and texts are separate checkboxes, never prechecked, saved with the exact wording the person saw
- TrustedForm on every form: a certificate of each consent, so you can prove it
- Sofia says she's AI: every call opens that way. She's not a lawyer, gives no legal advice and promises no outcome
- Calls are recorded and disclosed, and "stop" is honored on the spot
- Attorney advertising and "not a law firm" disclosures on every page
- Your counsel approves the ads, the page and Sofia's screening questions before anything runs
- Your data stays yours: leads, recordings, transcripts and the tested data
These are the safeguards I build in. Your firm's counsel makes the final call on what complies in your states.
Is your marketing getting smarter?
- Separate pieces
I've spent 20 years in digital marketing, working across the pieces most firms keep apart: the ads, the intake conversations and the case outcomes.
- Optimized by hand
I connected those pieces by hand, campaign by campaign. That's how the LA County result happened: finding where leads stalled and moving budget toward what worked.
- One Gorilla + AI
For the last 3 years I've worked with AI to lower cost per acquisition, focusing on speed to lead, follow-up and intake conversion. Now I'm turning that workflow into a repeatable system. I bring the strategy and direct the system. AI helps with the repetitive work. The goal: less manual effort, faster execution and a lower cost per signed case.
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