Google Ads for Law Firms

Be There When They're Searching for a Lawyer.

Google Ads puts your firm in front of people actively searching for legal help. We build campaigns that turn those searches into signed cases.

Request a Snapshot (619) 736-0356
Position #1 on Google. Signed Cases. — Law Firm Marketing Apes
3.2x
Average ROAS for PI firms
-47%
Lower cost per lead vs industry avg
14 days
Average time to first leads

Campaign Types We Run

Every law firm is different. We use the right combination of Google Ads campaign types to match your goals, budget, and market.

Search Campaigns

The bread and butter of legal advertising. Your ads appear when someone searches "car accident lawyer near me" or "personal injury attorney." High intent, high conversion.

  • High-intent keyword targeting
  • Ad copy optimized for legal CTR
  • Aggressive negative keyword management
  • Location and schedule targeting

Call-Only Campaigns

Skip the landing page entirely. Call-only ads connect searchers directly to your intake line. Perfect for firms with strong phone intake teams.

  • Direct phone call from search results
  • Call duration tracking
  • Call scheduling by business hours
  • Cost per qualified call reporting

Performance Max

Google's AI-powered campaign type that reaches across Search, Display, YouTube, Gmail, and Maps simultaneously. Great for broad reach with conversion optimization.

  • Cross-channel reach from one campaign
  • AI-powered bidding and targeting
  • Asset group optimization
  • Audience signals for legal intent

Display & Remarketing

Stay in front of people who visited your site but didn't convert. Display ads follow them across the web, keeping your firm top-of-mind until they're ready to act.

  • Website visitor remarketing
  • Custom intent audiences
  • Responsive display ads
  • Frequency cap management

YouTube Ads

Video ads that build trust and awareness. Pre-roll and in-stream ads targeting people researching legal topics, watching competitor content, or in your geographic area.

  • Pre-roll and in-stream placements
  • Topic and interest targeting
  • Custom audience layering
  • View-through conversion tracking

Local Service Ads

Google Guaranteed badge at the top of search results. Pay per lead, not per click. The most prominent ad placement available for legal services.

  • Google Guaranteed badge
  • Pay-per-lead model
  • Top of search placement
  • Review management support

Legal-Specific Google Ads Strategy

Legal advertising on Google is uniquely competitive and expensive. CPCs for "car accident lawyer" can exceed $200. That's why you can't afford to run generic campaigns or work with an agency that doesn't understand the legal landscape.

We know which keywords convert and which are money pits. We know how to structure campaigns for specific practice areas. We know the compliance requirements. And we know how to track every lead back to the keyword that generated it.

Every dollar is accounted for. Every campaign is measured by cases generated, not clicks or impressions.

Practice Areas We Dominate

  • Personal Injury / Auto Accident
  • Medical Malpractice
  • Workers' Compensation
  • Criminal Defense
  • Family Law / Divorce
  • Immigration
  • Employment Law
  • Mass Tort / Class Action

What's Included

Everything you need for Google Ads success. No add-ons, no hidden fees.

  • Full account audit (if existing)
  • Keyword research and mapping
  • Campaign structure and build
  • Ad copy writing and testing
  • Landing page recommendations
  • Conversion tracking setup
  • Negative keyword management
  • Bid strategy optimization
  • Daily monitoring and adjustments
  • Weekly performance reporting
  • Monthly strategy reviews
  • Full account ownership (always yours)

Stop Burning Money on Bad Google Ads.

If Google Ads is where signed cases die, say so on the Snapshot. We do not give free audits. We diagnose, then invoice, or we say no.

Request a Snapshot Call (619) 736-0356