Law Firm Marketing ApesPractical field notes / 01

Business workflow review

See the handoff from inquiry to intake.

A business-process review for law firms and agencies that want clearer ownership and reporting.

01 · Bring the process, not client files

For the first conversation, describe your sources, intake system, operating hours and handoff requirements. Use synthetic examples; do not email claimant records or confidential case information.

02 · Separate activity from outcomes

An inquiry, a completed screening, a firm receipt and a signed matter are different events. Agree which system owns each definition and how missing or rejected records are handled.

03 · Make the next step specific

The review can lead to a scoped implementation proposal covering routing, feedback and reporting. Technical delivery and commercial results need separate acceptance criteria; no case volume or acquisition cost is promised.

Published September 20, 2026 · Prepared with AI assistance for Marketing Apes.