Law Firm Marketing Apes
01
Choose
Name the one matter you will accept this month, in one sentence. Place, harm, time, and whether the person already has a lawyer.
For a managing partner or an intake lead
Hire us to build the system that can refuse.
One firm. One matter. One door. Your lawyers write the rules. We show an inquiry those rules reject before a dollar of media runs. You mark what happened. That mark changes the next dollar.
The film is an illustrative demonstration. The inquiries in it are fictional. This page does not promise a signed case, and it does not start ads.
Film transcript
Name the one matter. Write the rules first: place, harm, time. An inquiry arrives, fails a rule you wrote, and dies before spend. One inquiry is inside the rules and is marked handoff. The firm marks accept, reject, or pending. The same reason twice, and the next dollar stays off.
The standard
Bigger means a more valuable result for the firm. It does not mean another website, a louder claim, or a larger media bill.
02
Show
You see how a person is attracted and qualified on one consumer door. You see a failing inquiry die before media.
03
Hand off
People who pass your rules reach your intake with the facts your desk needs. Your firm’s name appears here.
04
Mark
Accept, reject, or pending, with one reason. Kyle pauses the next dollar when the same reject reason comes back twice.
Who this is for
- You can name the matter, and you control the accept rules and the pause.
- Volume has already burned the desk. Cheap inquiries the lawyers turn down are a cost.
- Someone at the firm will mark every introduction within days.
Who we decline
- A firm that wants volume, or that will not mark accept, reject, or pending.
- A firm whose agency already kills the work the lawyers refuse. Stay there.
- A desk with nowhere for a handoff to land.
Working, and still being built
Working today
- Four brands already have jobs. Marketing Apes is who the firm pays.
- Do I Have a Claim is the question. Nearest Injury Lawyers is for someone just hurt. Best Tort Lawyers is the mass-tort door. The consumer doors are not law firms and do not give legal advice.
- Rules can be written. A test handoff comes before media. The fee and the media stay on separate lines.
- Kyle brings twenty years of marketing judgment and decides the pause. AI keeps the execution inside the rules you set.
Still being built
- An outcome does not yet rewrite the next ad by itself. The learn-loop is not live.
- There is no single scoreboard across the three consumer doors.
- Ads stay off until you authorize spend and a real test passes the form, the message, and the call.
We will say which list a claim belongs on, in the room, before you pay.
Whose name goes where
The question
One door
The person meets one consumer brand, matching the question they are already asking. A pilot does not open three doors.
The handoff
Your name
Your firm’s name appears after the rules match, on the handoff your intake and the person both see.
The invoice
Our name
Marketing Apes is the name on the invoice and the pause. The ape stays on this side of the table.
The pause
Kyle
AI drafts the change and holds the script to your rules. It does not choose the case, and it does not spend.
The price, unmixed
You pay for the right to refuse.
Earned when the rules are written and your intake accepts a test handoff. Media stays off until then. Nothing on this page is charged.
A month. If the marks stop, the loop is dead and the month stops.
In your account, under a cap you set, on its own line. Paused when the same reject reason comes back twice.
A signed case is not the promise. The fee is not contingent on a case outcome. The Legal Engine Snapshot at /engine/ is a separate diagnostic and starts at $5,000.
Why a satisfied client of another agency would move
Most should not. If your agency already kills traffic your lawyers refuse, and can show the path from the ad to the person, stay.
Move when the agency is paid for volume and will not turn that traffic off, when it cannot build a lane as narrow as the matter you want, or when the partners cannot see the path.
What we will not say
- We will not promise clients on a date.
- We will not quote a cost per signed case on this page.
- We will not call a specification a live system.
- We will not put your firm’s name on the consumer ad.